Demand Generation Club Podcast
The podcast dedicated to B2B demand generation professionals. We interview a B2B marketing leader every week to learn more about marketing tech stack, best practices, campaign ideas, processes, metrics to track, mistakes to avoid, and much more.
Episodes
43 episodes
Camille White-Stern - Splash
In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the imp...
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Season 3
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Episode 12
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20:50
Sean Falconer - Skyflow
In this episode, Sean Falconer, the head of marketing at Skyflow shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He discusses the challenges of marketing a new category ...
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Season 3
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Episode 11
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22:50
Crayton Montei - Peach
Crayton Montei, VP of Marketing at Peach emphasizes the importance of understanding the company's differentiation and conveying it to the market. He also mentions the use of tools like Mailchimp for email marketing and intent data solutions. Cr...
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Season 3
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Episode 10
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20:17
Mehul Patel - Prosimo
Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strat...
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Season 3
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Episode 9
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18:27
Davis Sarmins - Printify
In this episode of the Demand Generation Club podcast, Franco Caporale interviews Davis Sarmins, the head of acquisition marketing at Printify. Sarmins discusses his career trajectory and how he became the head of acquisition marketing. He also...
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Season 3
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Episode 8
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21:39
Fara Rosenzweig - WorkRamp
Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends r...
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Season 3
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Episode 7
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20:25
Ketan Pandit - Zuddl
In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his jour...
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Season 3
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Episode 6
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20:03
Jonathan Morgan - AchieveIt
In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current ro...
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Season 3
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Episode 5
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15:19
Jacob Nikolau - NovoED
In this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understan...
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Season 3
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Episode 4
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18:10
Jennifer Durishin - Prodigal
In this episode of The Demand Generation Club Podcast, host Franco Caporale interviews Jennifer Durishin, the head of marketing at Prodigal. Durishin discusses her journey from consumer companies to B2B marketing and her responsibilities at Pro...
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Season 3
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Episode 3
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15:27
Isaac Ware - Usergems
Isaac Ware, the director of demand generation at UserGems, discusses his background in B2B marketing and his role at UserGems. He explains his preference for B2B marketing over B2C due to the frustration with smaller ticket items in e-commerce....
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Season 3
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Episode 2
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20:57
Austin Beveridge - Arc
Austin Beveridge, Head of Marketing at Arc, discusses his background and how he ended up in his current role. He talks about his experience working at Bolt, where he saw demand generation at scale with a large budget, and now at Arc, a seed and...
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Season 3
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Episode 1
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20:31
Brandi Eppolito - SchoolAdmin
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite).SchoolAdmin is a strategic enrollmen...
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Season 2
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Episode 13
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26:56
Tom Flierl - Amla Commerce
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce. Amla Commerce is a global software company t...
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Season 2
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Episode 12
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28:34
Elizabeth Irvine - MarketMuse
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Elizabeth Irvine, Vice President of Marketing at MarketMuse. Elizabeth’s focus is driving demand generation through a mu...
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Season 2
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Episode 11
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29:36
Kirti Dewan - Bugsnag
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Kirti Dewan, Vice President of Marketing at Bugsnag.Bugsnag is the platform that helps developers take full owne...
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Season 2
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Episode 10
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25:23
Erik Wagner - Onclusive
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Erik Wagner, Head of Growth at Onclusive. Wagner built the marketing and sales development teams at Onclusive prior to t...
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Season 2
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Episode 9
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30:41
Herb Wong - Rfxcel
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. Founded in 2003, rfxcel is the first com...
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Season 2
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Episode 8
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27:44
Jean Cameron - Flosum
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Jean Cameron, Head of Growth Marketing at Flosum. Flosum is the leading end-to-end DevOps and Data Backup platfo...
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Season 2
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Episode 7
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28:54
Devang Sachdev - Snorkel.ai
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Devang Sachdev, Vice President of Marketing at Snorkel AI. Before Snorkel , Devang was leading the product and partner m...
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Season 2
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Episode 6
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36:31
Clarissa Horowitz - Treasury Prime
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Clarissa Horowitz Vice President of Marketing at Treasury Prime.Treasury Prime was founded in 2017 and is buildin...
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Season 2
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Episode 5
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35:56
Lynn Morton - Traitify
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Lynn Morton, Vice President of Demand and Growth at Traitify. Traitify found growth applying visual-based pe...
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Season 2
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Episode 4
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26:27
